Small business loan provider L3 Funding faced technical, content, and backlink issues that hampered their online visibility. To see an uptick in qualified traffic, they needed to level up their approach to SEO.
After addressing some of its technical barriers to improve search visibility, L3 Funding implemented page optimizations and started building SEO content.
In a highly scrutinized YMYL (your money or your life) vertical like finance, it’s vital to be seen as an authoritative resource to earn Google’s (and consumers’) trust.
Building trust requires a thoughtful SEO strategy. L3 Funding deployed key tactics, like link building, to increase their referring domains and demonstrate authority in their niche.
But authority goes beyond backlinks. If the content on the other side of a link isn’t topical, helpful, and trustworthy, Google won’t rank it well. So, L3 Funding expanded its editorial footprint, carefully optimizing new content to target achievable search terms.
The one, two pairing of helpful content with links from high authority referring domains kickstarted L3 Funding’s climb in search engine results.
A consistent application of SEO best practices turned early gains into steady, sustainable organic search growth — generating impressive results in their campaign.