How To Read Your Google Search Console Structured Data Report

Trying to snag a rich snippet for your video? Want to showcase your reviews on search engine results pages? Structured data gives Google the info it needs to showcase your web pages in SERPs — as...

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Google Business Profile Suspended? Here’s What To Do

Have you been notified your Google Business Profile (GBP) has been suspended? If potential customers can’t find your info via your Google My Business listing, they’ll take their business...

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How To Create an SEO-Friendly URL Structure

Customizing your URLs and implementing a URL naming convention helps search engine bots and searchers better understand what your page is about. Improve your SERP click-throughs with our best...

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Orphan Pages: Why You Need To Fix Them for SEO & How To Do It

Think Google can easily find any web page you publish? Think again. Internal linking makes crawling your website easier and showcases how your content fits together. Orphan pages — those with no...

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Why You Should Avoid Pay-for-Performance SEO

Tempted by those pay-for-performance SEO companies promising results? You know the saying: if it seems too good to be true, it probably is. If you’re speaking to an SEO agency and they tell you...

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Why Hire An SEO Consultant (Even If You Have an SEO Team)

Whether you’re running a national SEO campaign or implementing a local SEO strategy, an SEO consultant can provide additional support and guidance to your team, reimagine your strategy, and...

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How To Find Question Keywords that Drive High-Quality Traffic

Keywords aren’t just important phrases related to your industry. They can also be questions that your target audience wants the answer to. Round out your SEO strategy by including question keywords...

HARO Link Building: How To Use HARO to Build Backlinks

Creating content and acquiring backlinks to showcase your authority and expertise is time-consuming. A tool like HARO can help you build relations by connecting you with reporters who need sources...

Google PageSpeed Insights vs. Lighthouse: Which Measures Site Performance Best?

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google...

B2B SEO: Grow Your Organic Traffic with This Strategy

A B2B SEO marketing strategy can position your business as the solution to searchers’ problems. Learn how it differs from B2C SEO and how your organization can create a strategy to gain organic...

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SEO vs. Local SEO: What’s the Difference & Which Do You Need?

Local businesses who want to maximize their online visibility are often told to engage in local search engine optimization to show up in organic search results. But what does this mean for their...

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Five Black Friday SEO Tips to Capture Holiday Attention & Boost Sales

Between the Q4 rush, the short weeks, and juggling a litany of “real world” celebration prep, the holidays can often leave us feeling like we have more to do than we can accomplish in a 24-hour...

5 Reasons Why Blogging Bi-Weekly Is Part of SEO Best Practices

Why should you start blogging at least every two weeks as part of your SEO strategy? Here are five reasons to start creating content regularly.

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How To Find High Converting Keywords (And Create Content That Drives Traffic)

Want to identify top converting searches? Finding high-converting keywords can help you reach your target audience right when they’re ready to schedule a demo, sign up for your newsletter, or make...

How To Build Keyword Groups for a More Robust SEO Strategy

To better optimize your web pages, focus on keyword themes rather than a single keyword. Sound like too much work? Trust me — the benefits are worth it! Learn what keyword themes are, why you...

Meta Descriptions: How To Write & Optimize Them for Search

Wondering what goes into a good meta description? Even though meta descriptions aren’t a direct ranking factor, a compelling rundown of what your page offers can inspire people to click through...

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Link Velocity FAQs: What It Is & Why It Matters for SEO

Worried about your pages stalling out on search engine results pages (SERPs) and failing to climb in rank? Check their link velocity to make sure you’re securing enough backlinks to support your...

How To Find & Remove User-Generated Spam

Is user-generated content spam jeopardizing your rankings in Google search results? If you’ve received manual actions or are concerned about spammy comments on blog posts or forums, read on to...

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