SEO has a lot of moving parts: meta tags, headers, keywords, and page load speed, to name a few. But while you may have a plan for getting these on-page search engine optimization elements ship-shape, you might need a web developer to implement broader technical changes.
A successful SEO campaign is a collaboration between marketing and web development.
But it can be frustrating to drive results if everyone isn’t on the same page. This SEO cheat sheet summarizes the essential on-page SEO practices that make it easier for search engines to read and index your site. Your web and SEO developer can reference this guide and integrate these practices into their cross-functional workflow to improve site performance and user experience. Our SEO cheat sheet will streamline your efforts by highlighting which search engine optimization tactics to prioritize and why, so you can implement a strategy that supports each of your teams.
SEO Cheat Sheet
Web developers usually receive SEO and web development requests in bits and pieces as their colleagues monitor site performance and track metrics like organic search engine traffic, bounce rate, and page load time. But a web team’s scope of responsibility extends beyond technical SEO . Tasks such as checking page speed or redirecting URLS are often assigned to web devs without explaining why these tactics are needed to improve Google rankings or support company goals.
Thankfully, web development and SEO can go hand-in-hand. Focus on these seven on-page SEO strategies to increase your chances of ranking for your desired keywords.
1. Site Speed
According to Google , when a web page’s load time increases from one to three seconds, visitors are 32% more likely to bounce back to search results. Page speed is also a ranking factor, making it more than just a UX concern.
Use Google’s PageSpeed Insights to check your site’s performance on desktop and mobile. It provides feedback on which factors need improvement.
Learn more about Google PageSpeed Insights and Lighthouse here.
2. Mobile-Friendly Web Design
Google rolled out mobile-first indexing in 2019, which prioritizes mobile-friendly websites in SERPs regardless of device. Test how your site appears on mobile devices with Google’s Mobile-Friendly Test tool and discuss needed changes with your web designers. This tool provides a snapshot of how your page displays and flags usability problems such as:
- Incompatible plugins
- Unreadable text
- Content that’s wider than the screen
- Links that are too close together
3. HTTP Status Codes
Broken links and error messages create a poor user experience and make it harder for search engines to crawl and index your website. Diagnose and fix problems quickly by monitoring HTTP status codes. Otherwise, pages returning 4xx codes (except 429) will be unindexed, and frequent 429, 500, and 503 HTTP status codes will result in reduced crawling rate.
Run an Index Coverage Report on Google Search Console as part of your technical SEO audit. Identify crawl errors and address the ones under your control. Roll this data into a site improvement plan.
|HTTP Status Code||What It Means|
|200||Page is loading normally.|
|301||Permanent redirect; page authority is passed from the redirecting page to the new page and the new page will eventually show up in SERPs instead of the old page.|
|302||Temporary redirect; only use this for short-term redirects.|
|404||Page not found; ensure page is removed from your sitemap and remove or redirect all internal links. Search engines will unindex page.|
|410||Page has been permanently removed; ensure page is removed from your sitemap and remove or redirect all internal links. Search engines will unindex page.|
|429||Too many requests. Server or application error. If error happens regularly, search engines may reduce crawling rate.|
|500||Internal server error. If error happens regularly, search engines may reduce crawling rate.|
|503||Server is unavailable. If error happens regularly, search engines may reduce crawling rate.|
4. Important HTML Elements
HTML elements play an integral role in helping search crawlers understand your content and may impact search visibility. Audit HTML elements regularly and optimize for search as needed. Pay particular attention to the following.
Page Title Tags
These appear on SERP listings directly above the page URL. They should be clear, enticing, and concise to encourage click-throughs.
Define the hierarchy of information on your page with header tags. H1 tags are the main title of an article and are the most important header tag for SEO. H2 through H6 tags are used to indicate topics and subtopics.
A meta description helps increase click-through rates by providing insight into what a page is about. It will appear under the page title in search engine result pages. A good meta description includes your keyword and a call-to-action that makes a searcher want to visit your page.
Use image alt tags to describe the contents of an image. In addition to being an essential part of site accessibility, alt tags that contain a relevant keyword improve on-page search engine optimization. Images should be compressed and appropriately sized for quicker loading.
Use canonical tags to solve duplicate content issues and point search engines to the master version of a page when necessary. Learn more about them below.
5. Site & Page Structure
To rank your site, Googlebot needs to understand how it’s organized and the relationship between different sections. Implement a site hierarchy that illustrates the logic of how information flows and how pages relate to each other. Focus on the elements below to help users and search bots locate the right content.
Use HTML heading tags (H1 through H6) to organize each page and clearly show the information hierarchy. Further subdivide content into blocks using tags such as
Bring Together the Pieces of Your SEO Strategy
SEO web development requires the implementation of best practices, consistent performance review, and attention to detail. A trusted partner like 世界杯直播网址 can help manage some or all of these elements to supplement your internal resources and reduce strain on your web developers. We have a full suite of SEO services to match your needs and a team of experts to answer your questions. Request a free SEO consultation to learn more.