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    Medium is a popular content publishing platform designed to bring together readers and writers to share ideas in a distraction-free environment. Since its creation in 2012, marketers have been using the free platform to post original articles or repurpose content originally shared from their primary domains.    

    While some businesses use  Medium as a subdomain  specifically to host their blogs, it’s also a powerful tool for content distribution. But if you’re going to use Medium to republish existing content, you’ll want to follow some SEO best practices to make sure it doesn’t compete with your original content in organic search. 

    I recommend using canonical links when using Medium in your content distribution strategy.

    What is a Canonical Link?

    When you have more than one page with the same content, a  canonical link  (also known as a canonical URL) tells search engines which version you want to appear in search results.

    Why Should You Use Canonical Links for Medium?

    Although  Medium applies nofollow links  to most articles on the platform, they will allow Google to index posts by trusted content creators. Suppose Google indexes a Medium post that contains content repurposed from your primary domain. In that case, it has no way of knowing which URL should be considered the master version and prioritized in search results. 

    A canonical link that points back to your original blog post tells Google it’s the master version of the page.

    For example, suppose we decided to republish one of our 世界杯直播网址 blog posts on Medium.

    Because the original version of the blog post is hosted on our primary domain,  https://victoriousseo.com/blog/ , we’d want to make sure that the republished blog on Medium has a canonical tag pointing back to our site. The Medium URL would look something like  https://medium.com/should-you-publish-your-blog-posts-on-medium , but that page would have a canonical pointing back to  https://victoriousseo.com/blog/medium-seo/ .

    Medium Canonicals Matter for SEO

    • They tell Google to give ranking preference to the content on your domain.
    • They pass link equity from your Medium posts to your original content.

    SEO Builds an Audience YOU Own

    Although  repurposing content on Medium  is an effective way to increase brand awareness, you’re leveraging a borrowed audience on a platform you don’t own. As such, you’ll want to consistently drive traffic to your company’s website.

    That means…

    Your repurposing strategy should never conflict with your SEO strategy. 

    When you make sure every repurposed article you publish on Medium has a canonical link, you prioritize your website’s content in search results. 

    When You Don’t Need Canonical Links on Medium

    If you host your blog subdomain on Medium, you don’t need to add canonical links to your articles. 

    What’s a Subdomain?

    primary  domain is a standard URL like https://example.com . A  subdomain  is a subset of a primary domain that might be hosted on a different platform, such as Medium: https://blog.example.com .

    Learn more about a subdomain vs. subdirectory site structure and whether Google will index a subdomain .

    How Do I Know if My Medium Post Has a Canonical Link?

    After publishing your Medium post, you can quickly check the page source code to confirm it has the correct canonical link. 

    How to Check Your Canonicals on Medium: 

    1. Publish the post.
    2. Right-click on the page and choose  View page source.
    3. Search for “ canonical.”
    4. Confirm that it points to your original content.
    Page source code showing a canonical link on a Medium article.

    If your Medium article is missing a canonical link, you can easily add one. 

    How to Add Canonical Links to Your Medium Articles

    The easiest way to make sure your Medium article has the correct canonical link is to use Medium’s import tool. This handy tool uploads your previously published article directly into Medium’s platform. 

    Follow these steps to import your article: 

    1. Once you’re logged in, click  Stories .
    Screenshot that shows the stories icon in the Medium dashboard.

    2. Click  Import a story  in the top right corner.

    Screenshot showing the

    3. Paste the URL of the story you’d like to import into the field and click  Import .

    screenshot shows adding a link for a blog post to import into medium and clicking on a button that says import.

    4. Click  See your story .

    5. Edit your post and click  Publish .

    screenshot that shows the publish button on the Medium interface.

    Medium automatically adds a canonical link that references the URL you just imported.  

    Page source code showing a canonical link on a Medium article.

    If you’ve already copied and pasted your article into Medium’s platform and published it, don’t worry. You can manually edit a canonical link on Medium.

    Follow these steps to edit a canonical link: 

    1. Find the article in your “published stories” list and select  Edit story.

    2. Click the  three-dot button  on the top right and click  More settings.

    selecting more settings to add a medium canonical

    3. Under Story Settings , click on  Advanced Settings. 

    4. Under Customize Canonical Link check the box “ This story was originally published elsewhere .”

    5. Paste the original link and click  Save Canonical Link .

    Your article now contains a canonical tag that tells Google to return your original article in search results. 

    Note: You may need to refresh your browser window to see the new canonical tag in the page source code.

    Canonical Links on Medium — Key Takeaways

    • Content distribution is a key part of a successful content marketing strategy.
    • Reposting content on Medium is a valuable way to build an audience.
    • Drive your Medium readers to your business website to add them to your owned audience.
    • Canonical links guarantee that your content distribution strategy supports your organic search strategy.

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